Crafting Multimedia Campaigns to Increase Non-Profit Impact

During my time as the Founder & Art Director at Lumara Media, I’ve gotten the extraordinary opportunity to partner with some incredible non-profits. Many of these projects have been centered around multimedia campaigns that help to increase their mission impact amongst volunteers, visitors, and members of the community.

For one of our recent projects, we partnered with First Assembly Church to craft a multimedia campaign called "Hashtag” that addresses the negative impact that social media can sometimes bring (comparison, self-doubt, popularity contests - just to name a few) along with some insights on how to have a healthy relationship with social media. There is no one-size-fits-all solution to each of these issues, but FAC provides some really helpful tools on how to feel assured in your identity in the midst of a digitally driven world.

The Hashtag campaign featured a variety of multimedia assets, including an animated video, presentation slides, social media graphics, and a website banner.